Google has thrown down the gauntlet (again) – the claim is that Youtube ads provide a better return dollar-per-dollar vs. TV ads. They are spinning this not as the destruction of TV ads, but instead as an alternative. Spend smart money on Youtube ads as a good place to spend on digital. Harmless, right?
However, this is an interesting downward spiral – if advertisers start spending more money on digital because it banks better profits, they will continue to spend more there, which leads to → less inventory on TV → less money for TV → worse content on TV → lower ratings → less consumer interest → less advertising dollars … and continuous downward spiral. You can start to see why pay TV and broadcast TV are a little stressed. Continue reading “Youtube Ads = Better Returns Than TV”
Apple & Onion is a very funny and heartwarming animated short / pilot I produced on for Cartoon Network Studios with creator George Gendi last year. Finally this super secret animation was released into the wild online and now you can watch it millions of times!
It’s about two friends, Apple and Onion who are just trying to be good guys and figure out how they fit into the world, but they are clearly out of place in the big city. Everyone in the world of Apple and Onion are different types of food – I never asked George why, it just kind of works. Continue reading “Cartoon Network – Apple & Onion”
If you didn’t see this in the news, it’s not too surprising. This content creation and distribution game is changing quickly.
Twitter now has a deal with the NFL to broadcast games online. This is the latest big deal – not financially (it’s actually a smallish deal for the NFL), but this is another ‘the beginning of the end for pay / traditional broadcast TV.’ Continue reading “Why NFL + Twitter”