Future Worm is an upcoming Disney ‘XD’ show from creator Ryan Quincy (Out There, South Park) about a twelve year old boy who discovers time travel and teams up with a fearless worm from the future (also a special appearance by a robotic fish who explodes in every episode). They’ve got a fantastic cast and crew, and most importantly – it’s funny. All the pieces are here for a great show – and by the looks of it, they are trying some new stuff to make sure this launch is successful. Continue reading “Future Worm is Coming”
Google has thrown down the gauntlet (again) – the claim is that Youtube ads provide a better return dollar-per-dollar vs. TV ads. They are spinning this not as the destruction of TV ads, but instead as an alternative. Spend smart money on Youtube ads as a good place to spend on digital. Harmless, right?
However, this is an interesting downward spiral – if advertisers start spending more money on digital because it banks better profits, they will continue to spend more there, which leads to → less inventory on TV → less money for TV → worse content on TV → lower ratings → less consumer interest → less advertising dollars … and continuous downward spiral. You can start to see why pay TV and broadcast TV are a little stressed. Continue reading “Youtube Ads = Better Returns Than TV”
If you didn’t see this in the news, it’s not too surprising. This content creation and distribution game is changing quickly.
Twitter now has a deal with the NFL to broadcast games online. This is the latest big deal – not financially (it’s actually a smallish deal for the NFL), but this is another ‘the beginning of the end for pay / traditional broadcast TV.’ Continue reading “Why NFL + Twitter”
This is something I keep talking to people about and it always seems like no one in traditional media is listening. It reminds me of the slow death of newspapers and magazines. Monetization of ads is about to shift big time.