Future Worm is Coming

FutureWorm01Future Worm is an upcoming Disney ‘XD’ show from creator Ryan Quincy (Out There, South Park) about a twelve year old boy who discovers time travel and teams up with a fearless worm from the future (also a special appearance by a robotic fish who explodes in every episode).  They’ve got a fantastic cast and crew, and most importantly – it’s funny.  All the pieces are here for a great show – and by the looks of it, they are trying some new stuff to make sure this launch is successful. Continue reading “Future Worm is Coming”

Youtube Ads = Better Returns Than TV

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Google has thrown down the gauntlet (again) – the claim is that Youtube ads provide a better return dollar-per-dollar vs. TV ads.  They are spinning this not as the destruction of TV ads, but instead as an alternative.  Spend smart money on Youtube ads as a good place to spend on digital. Harmless, right?

However, this is an interesting downward spiral – if advertisers start spending more money on digital because it banks better profits, they will continue to spend more there, which leads to → less inventory on TV → less money for TV → worse content on TV → lower ratings → less consumer interest → less advertising dollars … and continuous downward spiral.  You can start to see why pay TV and broadcast TV are a little stressed. Continue reading “Youtube Ads = Better Returns Than TV”

Why NFL + Twitter

American, playbook, play.

If you didn’t see this in the news, it’s not too surprising.  This content creation and distribution game is changing quickly.

Twitter now has a deal with the NFL to broadcast games online.  This is the latest big deal – not financially (it’s actually a smallish deal for the NFL), but this is another ‘the beginning of the end for pay / traditional broadcast TV.’  Continue reading “Why NFL + Twitter”