Have you watched Bottom’s Butte? This was a fun short / pilot I produced on over at Cartoon Network Studios development department with creator Minty Lewis (Regular Show).
Tag: Youtube
Future Worm is Coming
Future Worm is an upcoming Disney ‘XD’ show from creator Ryan Quincy (Out There, South Park) about a twelve year old boy who discovers time travel and teams up with a fearless worm from the future (also a special appearance by a robotic fish who explodes in every episode). They’ve got a fantastic cast and crew, and most importantly – it’s funny. All the pieces are here for a great show – and by the looks of it, they are trying some new stuff to make sure this launch is successful. Continue reading “Future Worm is Coming”
Youtube Ads = Better Returns Than TV
Google has thrown down the gauntlet (again) – the claim is that Youtube ads provide a better return dollar-per-dollar vs. TV ads. They are spinning this not as the destruction of TV ads, but instead as an alternative. Spend smart money on Youtube ads as a good place to spend on digital. Harmless, right?
However, this is an interesting downward spiral – if advertisers start spending more money on digital because it banks better profits, they will continue to spend more there, which leads to → less inventory on TV → less money for TV → worse content on TV → lower ratings → less consumer interest → less advertising dollars … and continuous downward spiral. You can start to see why pay TV and broadcast TV are a little stressed. Continue reading “Youtube Ads = Better Returns Than TV”